I’m Sara, a creative with expertise in art direction, production and design.
I have worked in the fashion, fine art, beauty and luxury sectors for the last ten years. My creative work has been featured in Fashion Journal, AnOther Magazine, Frankie Magazine, Sydney Morning Herald and Buro247. I champion a diverse attitude to beauty and style, and have a special interest in exploring the themes of womanhood and my Southeast Asian heritage in my personal projects.
Once a fine art and fashion major, I love people and the ideas, culture and lifestyles that surround them. I approach my work with in-depth research, humour, precision and a holistic vision from drawing board conceptualisation to the creative direction in photography. I am multi-skilled and equally tactile as I am digital. The pencil, the paintbrush, the needle, the mouse, the screen—all are my tools of trade. My creative approach is supplemented with an interest in dynamic business strategies, having worked in brand training and events with Gucci and Loewe.